Social Media Today

• Gap Inc. opens creator program to employees

  

  Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.

• How to maximize Instagram marketing in 2026

  Brands that want to establish or expand their presence on the app should consider enlisting the help of Meta AI, working with influencers and leaning into short-form content.

• 5 tips for building an effective brand presence on Threads

  The app has become a key engagement platform that offers new opportunities for marketers.

• Google’s ads biz gets boost from World Cup hype, Gemini improvements

  

  Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

• Meta still has widest social media reach

  

  Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.