Jon Loomer

• One-Click Conversions API, Pixel Updates, and More

  

  This week’s Meta Advertiser Field Notes covers one-click Conversions API, pixel updates, expanded audience labels, and more.

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• New Creative Workflow for Meta Ads

  

  A look at Meta’s new creative workflow that lets some advertisers upload up to 10 images and videos for a single ad.

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• Use Breakdowns for Troubleshooting

  

  This is a common mistake advertisers make… The reporting breakdown feature allows advertisers to break down results by things like age, gender, placement, platform, location, and more. It’s incredibly valuable, but most advertisers incorrectly apply what they learn from these results. The Mistake They’ll see cheap results based on age, and they’ll remove other ages.... Read more »

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• New Value Rules for Audiences, GTM Updates, and More

  

  New Meta ads updates on audience value rules, GTM template changes, Flexible Format, ad posts, AI videos, and troubleshooting.

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• I Was Wrong: How My Approach to Meta Ads Changed

  

  After 15 years, here’s how my approach to Meta ads changed, from remarketing and targeting control to automation and creative.

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