Occam's Razor

• Smart KPIs: Accountability Over Outcomes Over Activity.

  A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 […]

  The post Smart KPIs: Accountability Over Outcomes Over Activity. appeared first on Occam's Razor by Avinash Kaushik.

• Sports Marketing Measurement Playbook.

  Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL […]

  The post Sports Marketing Measurement Playbook. appeared first on Occam's Razor by Avinash Kaushik.

• Bye, Bye Human-Powered Marketing Analytics.

  HiPPOs still hand down most decisions in a company – even when surrounded by piles and piles of reports with […]

  The post Bye, Bye Human-Powered Marketing Analytics. appeared first on Occam's Razor by Avinash Kaushik.

• The Best Marketing ROI Formula: Incremental Net Profit ROI!

  There\’s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that […]

  The post The Best Marketing ROI Formula: Incremental Net Profit ROI! appeared first on Occam's Razor by Avinash Kaushik.

• 2 Seconds to Brand Impact: A Modern Video Ads Playbook

  Would you believe it: Almost no one watches your video ads! Take your company employee hat off: Do you watch […]

  The post 2 Seconds to Brand Impact: A Modern Video Ads Playbook appeared first on Occam's Razor by Avinash Kaushik.