CMS Wire
All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.
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To Schema or Not to Schema? Marketers Finally Have an Answer
Recent research challenges one of SEO's longest-held assumptions, forcing marketers to rethink where schema fits in modern content strategy.
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Your Customers Don't Care About Your CX Dashboard — Just Ask a Philly Sports Fan
Winning the KPI battle means little if customers leave feeling like Philadelphia fans after another playoff collapse.
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Adobe to Acquire Topaz Labs to Boost AI Video & Image Tools
The deal expands Adobe's Firefly and Creative Cloud arsenal with on-device AI enhancement as creative teams race to industrialize generative workflows.
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Salesforce Debuts Help Agent With Pay-Per-Resolution AI
Salesforce's new autonomous service agent charges only for issues it resolves end to end, tying vendor revenue to customer outcomes.
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MoEngage Acquires Aampe to Put a Dedicated AI Agent Behind Every Customer
The deal embeds Aampe's per-user decisioning architecture into MoEngage's engagement platform, signaling a shift toward 1:1 agentic marketing.
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