Jon Loomer

• Meta Bans Political Ads in the European Union

  

  Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement, Meta says this: From early October 2025, we will no longer allow political, electoral and social issue ads on our platforms in the EU. This is “in response to the EU’s... Read more »

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• Meta Adds Value Rules for Placements

  

  There’s been an update to value rules. Let’s take a closer look… What Are Value Rules? Value rules let you bid more or less based on any of the following criteria: Age range Gender Location Mobile operating system And now Meta is adding placements. Where to Find It To see if you have this, go... Read more »

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• Why Your Meta Ads Aren’t Working (And How to Fix Them)

  

  Frustrated that your Meta ads aren't working? Here are five common reasons campaigns fail, and how to fix each one for better performance...

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• Review Keywords Enhancement

  

  I spotted a new AI-generated creative enhancement in testing. Do you have it, too? Here’s how Review Keywords works and where you might find it… Advertising Settings Within your advertising settings, click on the box to Advantage+ Creative. You should have the option to test new creative enhancements. When it’s checked, fewer than 5% of... Read more »

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• How to Reach the Right People Without Relying on Targeting Inputs

  

  Targeting inputs are outdated. Learn how to reach the right people by guiding Meta's algorithm without outdated targeting methods.

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