Jon Loomer

• Click-Through Attribution Now Requires a Link Click

  

  Meta now requires a link click for click-through attribution. Here’s what changed and how engage-through attribution fits in.

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• Avoid Meta Andromeda Misinformation

  

  Ignore most of the nonsense about Andromeda. Stick to the facts… What is Meta Andromeda? Andromeda is responsible for ad retrieval, which is the first of many steps to determine who sees your ads. It was a necessary upgrade to hardware and software that couldn’t handle the current scale. Ads are different now due to... Read more »

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• Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates)

  

  Meta no longer prioritizes audience suggestions. Plus Manus AI integration, a conversion bug, creative planning, and more updates.

  The post Meta No Longer Prioritizes Suggestions (Plus Manus AI and 4 Updates) appeared first on Jon Loomer Digital.

• When to Restrict Your Audience in Meta Advertising

  

  When should you restrict your Meta ads audience? Learn when it makes sense for age, gender, detailed targeting, lookalikes, and remarketing.

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• Nothing About Targeting is the Same

  

  Nothing about targeting is the same as it once was. If you’re still trying to control targeting like it’s 2018 — or even 2021 — the changes have passed you by. Consider just a few of the way things have changed… Targeting Changes When you provide detailed targeting inputs, they’re only seen as suggestions when... Read more »

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