Jon Loomer

• 8 Essential Breakdowns to Use in Meta Ads Manager

  

  Use eight essential breakdowns in Meta Ads Manager to uncover context, diagnose issues, and better understand how your ads are delivered.

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• Meta Makes Billions from Scam Ads

  

  Scam ads hurt legitimate advertisers too… According to a November report, Meta earns as much as 10% of its revenue from scam ads. That’s upwards of $16 Billion on scams and banned goods. Now, in Meta’s defense, it’s impossible to completely eliminate scam ads. Meta says that they ban advertisers if they’re 95% certain that... Read more »

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• Is Meta Expanding Creative Testing to 10 Ads?

  

  Is Meta expanding the creative testing tool? Meta started rolling out a new creative testing feature a couple of months ago. It allows you to test up to five ads in an existing ad set. Well, it looks like Meta may have made an upgrade to the tool… The Change When you’re creating or updating... Read more »

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• Boost in Ads Manager

  

  It seems that the “Boost” language has made its way into Ads Manager, at least for some advertisers. But there’s nothing to fear… What Is This? Under Ad Setup in Ads Manager, some advertisers see the option to Boost Post. This replaces the “Use Existing Post” option in some ad accounts. What Does This Mean?... Read more »

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• When One Ad Gets All the Budget: Your Options

  

  When Meta gives almost all of your budget to a single ad, it’s frustrating. Learn the best options for handling underdelivering ads...

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