Sprout Social

• The pros and cons of social media

  Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” Social media platforms have evolved (RIP, Vine), and Read more...

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• Brand safety: What you need to know to protect your brand’s reputation

  In the world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Today’s brands face more reputational risks than ever before. Platform Read more...

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• Making the most of TikTok: A guide for UK universities

  TikTok for higher education in the UK has gained momentum as universities recognize the network’s influence among young people. With its fast-paced, engaging content Read more...

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• How to get more followers on Instagram: 16 strategies

  Many brands use Instagram as the foundation of their social presence since it can drive traffic, support sales and engage customers. But if you’re Read more...

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• B2B brands in the UK using TikTok

  TikTok has evolved substantially since it burst onto the socials scene in 2016. Yet, there’s a misconception of sorts that TikTok is only for Read more...

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