Neal Schaffer Blog

• SEO for Lawyers: Ultimate Guide to Ranking Your Law Firm in 2025

  

  Having worked with a leading provider of legal services as a Fractional CMO, I know firsthand that having a strong online presence can be essential to help law firms attract new clients. Plenty of lawyers I have known spend a lot of money on Google Ads to generate leads. Search engine optimization (SEO), on the […]

  SEO for Lawyers: Ultimate Guide to Ranking Your Law Firm in 2025 appeared first on NealSchaffer.com

• How to Do SEO for Your Website (Even If You’re a Total Beginner)

  

  Most people who ask “how to do SEO” are either overwhelmed by the jargon or discouraged by the competition. But I’m here to cut through the noise. After helping dozens of brands grow their organic visibility as a Fractional CMO, I can tell you this: SEO isn’t magic, and you don’t need to have technical […]

  How to Do SEO for Your Website (Even If You’re a Total Beginner) appeared first on NealSchaffer.com

• Creative Email Marketing Ideas for Modern Marketers

  

  Regardless of the times, email remains a powerful tool for connecting with audiences and driving conversions. As a seasoned marketer, I’ve witnessed firsthand the impact of well-crafted email campaigns. The problem is that it can be easy to run out of email marketing ideas after awhile… Let’s fix that. As I write about in Digital […]

  Creative Email Marketing Ideas for Modern Marketers appeared first on NealSchaffer.com

• TikTok vs Instagram: Key Differences and How to Maximize Your Content on Both

  

  Choosing the right social media platform matters. As brands stretch their resources across multiple channels, understanding where to focus matters more than ever. TikTok and Instagram stand as two giants in the visual content space, each offering unique opportunities and challenges. Many marketers make a critical mistake when approaching these platforms. They treat TikTok and […]

  TikTok vs Instagram: Key Differences and How to Maximize Your Content on Both appeared first on NealSchaffer.com

• LinkedIn Boolean Search Explained: Tips, Strings, and Use Cases for Business Growth

  

  If you’ve ever felt overwhelmed by LinkedIn’s search results or frustrated that your ideal client or connection seems buried under irrelevant profiles, you’re not alone. As a Fractional CMO, LinkedIn is a key channel I use to identify partners, engage decision-makers, and nurture opportunities. And while I don’t talk about it in my book Maximizing […]

  LinkedIn Boolean Search Explained: Tips, Strings, and Use Cases for Business Growth appeared first on NealSchaffer.com