Neal Schaffer Blog

• How to Create a LinkedIn Profile That Gets You Noticed (Complete Guide)

  

  You can have fifteen years of experience and a LinkedIn profile that quietly works against you. I see it constantly. The profile is technically complete, every field filled in, and it still does nothing, because a complete profile and a profile that gets you noticed are two different things. LinkedIn now has over 1.3 billion […]

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• What Is a Social Media Algorithm? How They Work, Why They Matter, and How AI Is Rewriting the Rules in 2026

  

  The phrase “social media algorithm” gets thrown around so often that most marketers have stopped questioning what it actually means. We blame it when our reach drops. We try to “beat” it. We read article after article about how to “hack” it. And in the meantime, the actual mechanics of how content gets surfaced to […]

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• 11 B2B Ecommerce Examples That Show What Marketing Actually Looks Like When It Works in 2026

  

  Every “best B2B ecommerce examples” post I read tells me the same thing: Grainger has good search, Amazon Business has good pricing, Alibaba is global. Then it shows me a screenshot and moves on. That’s a design tour. It is not how I, as a Fractional CMO, evaluate a B2B ecommerce site. When I look […]

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• Social Media Marketing Statistics: 35 Numbers That Actually Matter in 2026

  

  Social media now reaches 5.79 billion people, roughly two-thirds of everyone on the planet. The opportunity is obvious. The harder part is knowing which of these numbers actually hold up when you build a plan around them. After fifteen years advising clients as a Fractional CMO and teaching social media at Rutgers Business School, I […]

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• Email Outreach in 2026: How to Get Replies Without Being the Worst Person in Someone’s Inbox

  

  I’m going to be honest with you about something before we go any further. I am NOT a fan of cold email outreach. I get hit with it constantly. As a podcast host, an author of six books on digital marketing, and someone with a public-facing platform, my inbox is a daily case study in […]

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