SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
Categories
Tags
Authors
Teams
Archives
Categories:   All Categories
Suggested keywords
x
Font size: + –
Report
  Print

Marketing 3.0- values driven marketing

28751 Hits

Philip Kotler, an American author, consultant and professor, defines Marketing 3.0 as values driven marketing – covering the customers’ mind, heart and spirit. The new model for marketing (Marketing 3.0) treats customers not as mere consumers but as complex & multi dimensional human beings that they naturally are.  Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

For more information follow : http://www.mbaskool.com/business-articles/marketing/9010-marketing-30-values-driven-marketing.html

 

 

 

6
Tweet
Tags:
customer service Kotler marketing values
×
Stay Informed

When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.

Location Analytics - Analytics To The Next Level
DATA MINING: explore possibilities! play hard! pla...

About the author

Nitin Sinha

Nitin Sinha

Subscribe to updates from author Unsubscribe to updates from author Nitin Sinha

As a Six Sigma exponent who is an IT engineer with a MBA in services and certifications in risk management (FRM,GARP), project management (PMP,PMI-USA) and process improvement (Master Black Belt and Black Belt certifications from ASQ-USA) , I can leverage my cross functional expertise and exposure to multiple domains to provide innovative solutions to my clients.

Currently I work as a Director at SigmaWay LLC , a boutique solutions provider in the Process Consulting, Analytics ,Market Intelligence, Training and niche IT Services with offices in US and India.

Author's recent posts
More posts from author

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Wednesday, 18 June 2025