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The Opportunities and Challenges of Big Data
As more and more data pours in, marketers need to keep adjusting their strategies to be updated in this dynamic ecosystem of information. Thomas Begin, vice president of strategy in Targetbase, in his special guest feature in Inside Bigdata talks about the analysis paralysis in times when many organizations are turning to consumer centric strategies. He points out the major lags in this transformation:
• Inadequate internal collaboration
• The inability to act quickly
• More focus on reporting rather than action.
To have a look at the recommended solution to these lags follow the link http://insidebigdata.com/2015/05/05/keeping-big-data-small-to-create-engagement/
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